Using interactive videos as a one-stop-spot for benefits communication

Over 80 percent of people go online with a computer, smart phone or tablet for personal information and learning. Such online, on-demand and just-in-time access to information is how people learn today. When you centralize your benefits communication online, you make it easier for employees and spouses to access it. This is important not only during annual enrollment, but year … Read More

Personas tell a story in benefits communication

Using personas in benefits communication can help you capture and keep your readers’ attention while illustrating a complex benefits program. Personas are imaginary or real people with whom employees can identify. They model benefit choices or show how to succeed with a complex benefit, such as a health savings account, high deductible plan, and even wellness program requirements. Let’s take … Read More

Aligning benefits communications to the way people learn

People use the internet to learn what they want when they want to — on demand and just in time. That’s why it’s important for benefits communication to be available to employees and spouses at anytime and from anywhere. The easiest and least expensive way to do that is to place your benefits communication online– and not just during enrollment … Read More

Five ways to connect employees to your benefits communication

To place their benefits communications online, some employers post PDFs of the materials they used to mail to employees, such as annual enrollment kits. Others are using interactive videos to help employees choose and use their benefits and wellness resources online. One key to success with an online benefits communication strategy is motivating employees to click the link for benefits … Read More