3 ways to increase participation in a wellness program

Incentives, such as gift cards and discounted medical plan contributions, get employees to complete health assessments and screenings. But, that’s only the first step in a wellness program. To create a healthier workforce, employees must take the next steps, which includes using the wellness report effectively and applying the resources in their health plan and wellness program for healthier living. This … Read More

How communication helps create a smart health care consumer

Creating smart healthcare consumers takes personalized and frequent communication. What are the characteristics of a smart health care consumers? Here are some examples: – Carefully chooses a personal doctor (primary care physician) for managing their healthcare – Maintains a healthy lifestyle – Gets an annual checkup and follows doctor’s recommendations – Prepares specific questions to ask doctors before a visit … Read More

Using interactive videos as a one-stop-spot for benefits communication

Over 80 percent of people go online with a computer, smart phone or tablet for personal information and learning. Such online, on-demand and just-in-time access to information is how people learn today. When you centralize your benefits communication online, you make it easier for employees and spouses to access it. This is important not only during annual enrollment, but year … Read More

Personas tell a story in benefits communication

Using personas in benefits communication can help you capture and keep your readers’ attention while illustrating a complex benefits program. Personas are imaginary or real people with whom employees can identify. They model benefit choices or show how to succeed with a complex benefit, such as a health savings account, high deductible plan, and even wellness program requirements. Let’s take … Read More

Aligning benefits communications to the way people learn

People use the internet to learn what they want when they want to — on demand and just in time. That’s why it’s important for benefits communication to be available to employees and spouses at anytime and from anywhere. The easiest and least expensive way to do that is to place your benefits communication online– and not just during enrollment … Read More

Five ways to connect employees to your benefits communication

To place their benefits communications online, some employers post PDFs of the materials they used to mail to employees, such as annual enrollment kits. Others are using interactive videos to help employees choose and use their benefits and wellness resources online. One key to success with an online benefits communication strategy is motivating employees to click the link for benefits … Read More

Why benefits communication to new hires is important

The right benefits communication can make a difference. Let’s start with the facts. You spend a lot of money on benefits for your employees. If you have good benefits communication, your employees are using their benefits appropriately and cost- efficiently. If not, you at least know that good benefits communication is vital in getting employees to appreciate their benefits and … Read More

How to improve health benefits communication on your portal

Portal can improve health benefits communication

Odds are that when your employees want to learn something, they turn to search engines and other internet tools for on-demand learning. Since that’s how people are learning today, then why should benefits communication be any different? You can refresh your benefits communication and align it to the way people access information by turning your benefits portal into a learning … Read More