Aligning benefits communications to the way people learn

People use the internet to learn what they want when they want to — on demand and just in time. That’s why it’s important for benefits communication to be available to employees and spouses at anytime and from anywhere. The easiest and least expensive way to do that is to place your benefits communication online– and not just during enrollment periods, but year round. It aligns your benefits communication with the way people learn.

To do this, many employers are using interactive videos, where they can post both a video and downloadable benefits materials in one spot, outside their firewall for employees and spouses to access from home or work computers, tablets and smart phones. One interactive video program gaining in popularity among benefits communicators is Brainshark. With a Brainshark interactive video housed on an external server, you can link your employees to their benefits communication from your benefits or enrollment portal, by email, by providing a URL or by creating QR codes for tablet and smart phone scanning. This one-stop-spot for benefits learning gives employees and spouses anytime access to a benefits video as well as the ability to download benefits guides, announcements, SPDs, FAQs, and more. They can also link directly from the video to a website, such as a health plan or enrollment site, and even provide feedback through a survey embedded in the video.

Groh & Associates specializes in online, in-print and on-point benefits communication using interactive video and print. Contact Groh & Associates at or call 888-510-0955 FREE.  Visit our website at

Brainshark Demos

To learn how to make a Brainshark video, click here.